Return to Chapman's Peak (Mercedes-Benz VS BMW)

[SubLoaded]

Nearly 30 years ago Mercedes Benz made a classic South African commercial. Basically the story of a man who drove over a cliff-edge on the famous Chapman's Peak Drive and survived in his Mercedes Benz.

It was made even more famous because BMW did a rip off famously talking about 'wouldn't you want a car that can take the Benz' or something to that effect.

I think most advertising is pretty average. This is not.

It is not only a reflection of the innovation in motor cars but also a good take on the evolution (or not) of advertising. The basic principles of emotion and tugging at the heart strings. Firstly, in 1991, with emotion of such a violent accident and then in 2018 with emotion of letting go of the steering wheel and letting go deliberately. Powerful. Smart. Creative.

Anyway, Mercedes have made a big statement, wonder if BMW have the capability to repeat what they did in the early 90's. Over to you BMW South Africa!

PS. He wouldn't have been tired if he was in the Ultimate Driving Machine :roflol:

Ad:
[video=youtube]

Original BMW Ad:
[video=youtube]

 

[MR_Y]

The Mercs of that era were engineered like no other car in the world (their tagline). They were over engineered. Today, unless you buy an E or S Class, most of the Merc range are either creaky, plasticky affairs or bastardised Renault-Nissan platform sharers.

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[Dirtydeedsman]

Those old Mercs were made by engineers out of lead and titanium lol.

After watching how sentimental the Benz commercial is, the Beema one just seems unnecessary.

 

[Loom]

Land Rover responded with an ad of a Landy climbing Chapman's peak.

 

[rsgordini]

Top class both ads

 

[As-Eez]

I should of watched the BMW add first

Cause at this moment its not beating the Benz at all - lets hope it comes out with something really stupendous

mgwaiting:

but very nice 30 years later