All the reviews i have seen online thus far, journalists have said how much the love the new look. Then again if they do admit how ugly the front end actually is, they would never be invited to a BMW launch ever again lol.
For an ///M car, besides the grill, its not that aggressive looking.
I think sales are going to suffer on this new ///M.
Wont be surprised if they move away from the grill design quickly.